NADHIF: An Arabic Typeface
Arabic typefaces often prioritize aesthetics, which can decrease readability, especially digitally. Many fonts are either to decorative or dainty, making them hard to read at small sizes or not optimized for screen use, leading to poor readability. This is especially an issue for non-native speakers, people with poor vision, and people with dyslexia. NADHIF is designed to enhance readability for non-native speakers and individuals with poor vision, while preserving the traditional aesthetics of the Kufic style.
Client
UMSL
DELIVERABLES
Typography Brand Identity
Year
2024
Role
Creative Direction, Typographer, Animator